With the US set to be the primary host of the 2026 World Cup, perhaps the biggest global sporting spectacle can help kickstart US beer. Back when Brazil hosted the tournament in 2014, ABI alone saw a nearly +4.4% boost to Brazil volume in Q2 and a roughly 1.25% bump...
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World Cup Corollaries: How Big a Bump Could US Beer Get Next Year?
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 246
- Issue Date: 11/21/2025
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