Next major deal in hot alc RTD segment is now confirmed. Making good on rumor of recent weeks, Anheuser-Busch confirmed it will take majority stake in fast-growing BeatBox, per announcement from both cos this afternoon. A-B gets 85% of unique party-punch RTD brand for about $490 mil, via deal that...
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DEAL BRIEFS: A-B Grabs Majority Stake in BeatBox as Next Beyond-Beer Move; PepsiCo, Elliott Said to Be Nearing Settlement
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 245
- Issue Date: 12/05/2025
Newsletter
Beverage Business INSIGHTS