Monster Beverage's forthcoming FLRT line of female-targeted energy drinks will carry 200 mg of caffeine, per some reports, in line with targeted rivals Celsius and Alani Nu and a tad above Bloom Energy's 180 mg, Fledgling website indicates it also contains nail- and skin-enhancing collagen as well as immunity-supporting ingredients,...
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FOLO UP: Monster Bev's FLRT Checks Right Boxes to Reach Coveted Female Target, but Some Initial Responses Tend Toward 'Don't Phone Me'
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 245
- Issue Date: 12/05/2025
Newsletter
Beverage Business INSIGHTS