Nutrabolt's C4 brand is bravely making a foray into shot category that over the year has proved a Bermuda Triangle of dashed expectations for brands like Red Bull, Monster and Rockstar. With its 2-oz entry, C4 is attempting to offer a more performance-oriented take in category still dominated by 5-Hour...
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NEW PRODUCTS: C4 Wades into Challenging Shot Segment with 200 MG 2-Ouncer
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 253
- Issue Date: 12/16/2025
Newsletter
Beverage Business INSIGHTS

