Laird Superfood Takes Leap in Scale with Planned Pickup of Navitas; Lexus Backing to Fund Future Acquisitions, Too

Under CEO Jason Vieth the past 4 years, Laird Superfood has managed to generate strong efficiencies even with a modest topline fragmented among 4 categories of products. Today, tho, it took a step toward greater scale with deal to acquire Navitas LLC, marketer of diversified range of "superfoods" from chocolates...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 257
  • Issue Date: 12/22/2025