Founder Shane Heath is first to admit it: for longtime fans, it might be a WTF moment. After 8 yrs of staking Mud/WTR's identity on proffering an alternative to coffee, LA-based co now has entered the coffee space. It's a powdered entry like core coffee-alternative, with half-caf dosage of 45...
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Coffee-Alternative Mud/WTR Does the Unthinkable: Enters Coffee Space; 'I Know We Said Some Things,' It Allows in Apology to Java
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 257
- Issue Date: 12/22/2025
Newsletter
Beverage Business INSIGHTS

