Beginning of a new year kickstarted annual crop of Dry January stories and special attention on non-alcoholic beer. So Athletic co-founder/ceo Bill Shufelt returned to CNBC's Squawk Box to discuss ongoing gains for the segment and lead brand fam. Since last on the program a yr and a half...
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Athletic Sales +53% for 12 Mos, Still Over 1/2 of Craft NA: Bill Back on Squawk Box
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 1
- Issue Date: 01/02/2026
Newsletter
INSIGHTS Express