Arrival of new year kickstarted annual crop of Dry January stories and special attention on non-alc beer. So Athletic co-founder/CEO Bill Shufelt seemed happy enough to return to CNBC to offer his hawkish views of category on its squawkish show. Since last on Squawk Box a yr and a half...
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ALC-ALTERNATIVES: Athletic Sales +53% for 12 Mos, Still 52 Share of Craft NAs: Segment 'Trucking Right Through' Beer Malaise, CEO Shufelt Squawks
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 1
- Issue Date: 01/02/2026
Newsletter
Beverage Business INSIGHTS