Beer ended yr with $$ growing slightly in latest week including Christmas holiday in Circana multi-outlet + convenience data thru 12/28. It's a "Santa Claus Rally," Circana exec veep Scott Scanlon proclaimed. Beer $$ up 0.9% for 1 week, volume only down 0.5%. That was the best week since the...
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A Lousy Year Ended on a Better Note in Circana; Best Week Since Apr; Trend Improved for 4 Weeks Too
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 2
- Issue Date: 01/05/2026
Newsletter
INSIGHTS Express