BA's Matt on NA Beer: (Small) Volume Has Doubled From 2021 to 2025, # of Brands Tripled; Strongest Growth in Mtn Regions, Weakest in Plains

The BA's Matt Gacioch has a way with numbers, and last wk he set his sights on a new one: 0 (or 0.5, if you wanna get technical). Surveying the landscape of NAs to coincide with Dry January, Matt parsed the 2025 BA Consumer Survey and found that NA...
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Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 6
  • Issue Date: 01/20/2026