Congo Brands has expanded its zero-sugar Prime Grape Ice line into a full-fledged Zero subline as it seeks to reverse its sports drink's ongoing slump, right on heels of offering Prime-branded canned protein line (BBI, Jan 15). Joining mix are Berry, Cherry and Orange, all containing usual...
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EXTENSIONS: Seeking a Lift, Congo Adds Prime Zero Subline, Not Long After Protein Shakes Entered Mix
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 13
- Issue Date: 01/20/2026
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Beverage Business INSIGHTS