Count Circana bev alc evp Scott Scanlon as another industry observer who expects better trends in 2026. Getting to growth "would be hard," but Scott expects beer $$ to be flat to down 1.5% in 2026 vs 2025, he shared at BBD Summit. Easier comps, less impact on Hispanic consumers,...
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Beer $$ Will Be Flat to Down 1.5% in 2026 Circana Data, Predicts Scott Scanlon; NA Beer Jumping the Shark?
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 17
- Issue Date: 01/21/2026
Newsletter
INSIGHTS Express