Approximately 27% of US consumers who purchased alcohol in past 6 mos planned to participate in Dry January this month, per Numerator survey of 500 folks. Survey found those who planned on not drinking were more likely to be low income, Millennials (age 30-45) or Gen X (age 46-61) or...
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Less Than a Third of Drinkers Were in on Dry January
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 17
- Issue Date: 01/21/2026
Newsletter
INSIGHTS Express