Last mo, the NBWA's Lester Jones hosted a webinar looking at Q4 2025 trends, during which he lamented the oversupply in the craft category, saying "we need to put that first and stop pointing our finger at the economy and the consumer." The BA's Matt Gacioch pushed back lightly on...
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BA's Matt Zooms Out, Pushes Back on Lester's Oversupply Comments from Craft Lens
Publishing Info
- Year: 2026
- Volume: 17
- Issue #: 11
- Issue Date: 02/04/2026
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