Heineken is broadening its line of NA beers, in the process further blurring lines between beer and non-alc bevs, in this case cold-pressed juice. Joining Heineken 0.0 family are Cold Pressed Lime and Nectarine Juniper, devised in recognition that flavored beers rep just 7% of NA beer segment in contrast...
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ALC-ALTERNATIVES: Heineken Riffs on Healthy 'Cold Pressed' Vibe in Latest NA Beer
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 26
- Issue Date: 02/05/2026
Newsletter
Beverage Business INSIGHTS