Hadda happen sooner or later. After a big pop in previous week as well as positive $$ growth in 4 of the past 5, beer came back down to earth in the latest 1-wk Circana scans thru Feb 1 with $$ down 4.4% and volume -6.1%. That's softest trend of...
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Beer Fell Back to Earth in Latest 1-Wk Circana Scans but Bracing for a Super Bowl Lift, Sez Scanlon
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 30
- Issue Date: 02/09/2026
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INSIGHTS Express