Since we last looked in on Dirty Virgin alc-alternative brand, a lawyer letter from Virgin Group had prompted a brand name change to Dirty Virgo. But the pair of former Anheuser-Busch innovation execs who created brand say it's no biggie: after all, that's Latin for "virgin" and horoscope suggests Virgos...
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INCUBATION: Impelled to Make Brand Pivot, Brand Now Called Dirty Virgo Continues Patient Buildout
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 38
- Issue Date: 02/24/2026
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