“While Hard Tea and Lemonade get more attention in RTD, don’t sleep on Margaritas,” sez Dan Wandel, veep and chief strategy officer at Bump Williams Consulting. Dan dubs his deep dive “Marg Madness.” RTD margaritas “reached $1.6 billion in dollar sales” in NIQ data for 52 weeks...
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RTD Margaritas Growing Faster Than Hard Tea, Lemonade; Up 8.4% to $1.6 Bil; Dan Does Deep Dive
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 47
- Issue Date: 02/26/2026
Newsletter
INSIGHTS Express