Surprising Start Continues in Scans; Beer $$ Up Again in Latest Week; Up 1.5% YTD Thru Feb 22

Beer $$ up 2.6% and volume up 0.7%, again outperforming expectations in latest week thru 2/22 in Circana multi-outlet + convenience. Improbably enuf, beer volume about even for the first eight weeks of 2026. With a couple of soft weeks at the beginning of Feb, followed by 2 better weeks,...
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Publishing Info

  • Year: 2025
  • Volume: 28
  • Issue #: 48
  • Issue Date: 03/02/2026