Victoria Doubled to 8.8 Mil Cases in 4 Yrs; Catching on with Zillennials; Vicky Mango

Constellation has another sleeper growth brand in Victoria, Greg highlighted. Depletions grew 16% to 8.8 mil cases in 2025, doubling over the last 4 yrs amid the brand's 4th straight yr of double-digit gains. "Despite its relatively small size," it was a top-10 share gainer of total beer $$ in...
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Publishing Info

  • Year: 2025
  • Volume: 28
  • Issue #: 51
  • Issue Date: 03/04/2026