Constellation has built its own "proprietary" marketing model, the "only one of its kind not just in beer but in the country today," Mallika touted to distribs. It "throws out the outdated, stereotypical, one-dimensional definitions" of the Hispanic community and "replaces them with a framework that truly represents today's US...
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Constellation Has "Game-Changer," "Proprietary Model" for Mktg to Modern Hispanic Consumers
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 51
- Issue Date: 03/04/2026
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