Nova Naturals, the natural/specialty arm of Jarritos marketer Novamex, debuted an extension of its acquired C2O Coconut Water brand dubbed C2O Infusions that addresses some consumers' aversion to coconut water with hefty infusion of juice. New line contains 20% juice and is offered in 10.5-oz cans in Watermelon Wave, Passionfruit...
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EXPO WEST: C2O Addresses Polarizing Nature of Coconut Water with Juice-Oriented Infusions Line
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 46
- Issue Date: 03/09/2026
Newsletter
Beverage Business INSIGHTS