Michael Simon, a 24-yr Altria vet who's coming off a 2-yr fling at Congo Brands, has signed on to Celsius as svp for commercial strategy & revenue growth mgmt with mandate to strengthen pricing architecture, promo strategy and trade investment optimization. "The opportunity to help shape the next phase of...
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PEOPLE: Congo's Simon Aims to Help Harmonize Celsius' Energy Portfolio; Javvy Coffee Adds Tyler as Brand Marketing Chief; Avec's Charlemagne Takes New Role Helping Walmart Manage Emerging Brands
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 47
- Issue Date: 03/10/2026
Newsletter
Beverage Business INSIGHTS