Athletic volume up 25% in Circana multi-outlet + convenience yr-to-date thru Feb 22 ($$ up 18.6%), but Athletic volume only up 3.1% in NIQ data thru Feb 28. That's over a 20-point difference in trend. Usually, different datasets report trends that are broadly similar. What is Athletic's real trend and...
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Athletic All-Channel STRs Up 14%; Data Discrepancy Questions Answered; Real Trend in the Middle
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 57
- Issue Date: 03/12/2026
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INSIGHTS Express