After successful pilot last year, Heineken is undertaking major expansion of Heineken 0.0 Ultimate, which it claims to be the first beer without any alcohol, sugar or calories. Double-brewed to remove any trace of alcohol, in contrast to so-called NA beers with up to 0.5% ABV, Ultimate offers "soft fruity...
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ALC-ALTERNATIVES: Heineken Expands Latest 0.0 Entry, Ultimate, Claimed to Contain Zero Calories
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 49
- Issue Date: 03/12/2026
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Beverage Business INSIGHTS