Icelandic Glacial water brand used Expo as platform to showcase range of tinkering even as it prepares for unprecedented marketing effort in 2026 and big retail expansion thanks to infusion of capital over past year. CEO Reza Mirza, in his 12th year there, noted that brand has always grown by...
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EXPO WEST: Icelandic Glacial Does Some Productive Tinkering Ahead of Big Retail & Marketing Expansions Planned for This Year; Spending Little Money but Scoring 30-40% Gains in Recent Scans
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 50
- Issue Date: 03/13/2026
Newsletter
Beverage Business INSIGHTS