The beer biz is off to a better start thru first 2 months of 2026, looking at scans and sales-to-retailer trends. But Jan shipments unexpectedly took a huge dive, apparently heavily affected by winter storms. First the better news. Beer $$ up 1.2% for 10 weeks thru Mar 8 in...
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How's Biz? Scans/STRs Better Than Expected; Jan Shipments Super Soft; RTDs Flyin'
Publishing Info
- Year: 2026
- Volume: 57
- Issue #: 5
- Issue Date: 03/16/2026
Newsletter
Beer Marketer's INSIGHTS