Make it official. Michelob Ultra became the new #1 beer for the full calendar year 2025 for the very first time. Up 700,000 bbls, 5% to 14.7 mil bbls and 8 share of US biz, INSIGHTS estimates. It jumped past Modelo Especial (which is still #1 in $$) as Especial...
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Top 10 Brands at 43 Share of Biz; Ultra #1 in Volume, 8 Share; Passed Modelo Especial and Bud Light
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 59
- Issue Date: 03/16/2026
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INSIGHTS Express