MC debuted a new Coors Light ad campaign just as co officially brings on its new Coors family veep, replacing Marcelo Pascoa after his departure late last yr. The first ad, in 30-second and 15-second spots, has a different tone, seemingly moving away from "Choose Chill" slogan...
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Coors Light New Ad Campaign Feelin' Alright? Back to the Basics w/ "Cold as the Rockies"; New Coors Fam VP
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 60
- Issue Date: 03/17/2026
Newsletter
INSIGHTS Express