ADS: Zevia Campaign Intros 'Sludge'-Lovin' Humanoid Who Just Can't Handle 'Real Soda for Real Humans'

Zevia stevia soda brand is looking to ride twin backlashes vs artificial, ultraprocessed foods and AI-driven marketing with national ad campaign that introduces humanoid robot coworker whose circuitry simply can't handle taste of brand's "real soda for real humans."

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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 52
  • Issue Date: 03/17/2026