Coca-Cola, which over the years had made its Sprite brand synonymous with NBA basketball, has reclaimed affiliation, succeeding PepsiCo's Starry challenger brand in role. Deal, for unspecified duration, brings Sprite back as official global soft drink partner, with activation rights spanning not just league activities but events like NBA Global...
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Once Starry-Eyed NBA Now Back in Cahoots with Sprite; Walmart Gets New Flavor Within Chill Subline
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 52
- Issue Date: 03/17/2026
Newsletter
Beverage Business INSIGHTS