Two-yr-old powder hydration brand made from real fruit called Dry Water has been dramatically expanding its retail presence as it guns for over 40K doors by year-end. At Expo West, where it manned attention-getting 30x30-ft booth, it announced several key expansion moves, including addition of 2,500 more Walgreens doors this...
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EXPO WEST: Headed Toward Reported $100M in Sales, Dry Water Wins NSF Certification, Plots Major Retail Expansion, Enlists DSD House Big Geyser
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 53
- Issue Date: 03/18/2026
Newsletter
Beverage Business INSIGHTS