The next penny has dropped in Zevia's move to more affirmative marketing effort with recruitment of Cardi B as shareholder and multiyear global ambassador. Why Cardi B? Well, everything about her is real, and so is Zevia, with no artificials, sugar or functional pretensions, or so argues LA-based brand. "Zevia...
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Zevia Enlists Cardi B in Next Step Toward Building Real Marketing Engine
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 55
- Issue Date: 03/20/2026
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Beverage Business INSIGHTS