Recall that protein shake player Don't Quit - named after trademark command of cofounder Jake "Body by Jake" Steinfeld - undertook big pivot a few weeks ago to SkyPop brand name as it elected instead to ride protein soda wave built on availability of easy-drinkin' clear protein ingredient. At booth...
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EXPO WEST: SkyPop Protein Soda Cracks Plan-O-Gram at Target, Rolls Thru Kroger, Albertsons; Recent Rebrand of Don't Quit Shake Line
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 55
- Issue Date: 03/20/2026
Newsletter
Beverage Business INSIGHTS