Milan-based Branca International, marketer of Fernet-Branca and other spirits brands, said it's invested in ALTR, Napa Valley-based developer of Flavor-First alcohol removal tech. Flavor-First tries to go beyond traditional dealcoholization techniques with proprietary approach dubbed the Velvet Blade that reduces or removes ethanol at molecular level, to preserve more of...
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ALC-ALTERNATIVES: Branca Spirits Group Invests in ALTR Alcohol-Removal Play
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 60
- Issue Date: 03/27/2026
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Beverage Business INSIGHTS