Earlier this month, the biz partners and celebrity faces behind Casamigos announced their next venture in bev alc. Now it's the folks who were running the day-to-day. The brand's former ceo Lee Einsidler partnered with several former Casamigos colleagues to introduce "Por Qué No," a line of all...
Read more...
Why Not? Ex-Casamigos CEO Launches "Por Qué No" RTD Cocktails with Several Former Colleagues
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 72
- Issue Date: 03/30/2026
Newsletter
INSIGHTS Express

