Why Not? Ex-Casamigos CEO Launches "Por Qué No" RTD Cocktails with Several Former Colleagues

Earlier this month, the biz partners and celebrity faces behind Casamigos announced their next venture in bev alc. Now it's the folks who were running the day-to-day. The brand's former ceo Lee Einsidler partnered with several former Casamigos colleagues to introduce "Por Qué No," a line of all...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 72
  • Issue Date: 03/30/2026