It's now "200 years young," Evian has been saying as it heralds key anniversary of year the mineral water was first tapped commercially at its Alps source of Evian-les-Bains healing spa. To celebrate, it's recruited artist Jeff Koons to adorn brand's pink Still glass bottles and blue Sparkling bottles with...
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MARKETING: Evian Enlists Artist Koons & Athlete Endorsers to Remind That Brand Is '200 Years Young
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 62
- Issue Date: 03/31/2026
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