TRENDS: From Taco Bell to Mike's Hard, Dirty Soda Continues to Ripple Outward

Flavor mashups called dirty sodas continue to ripple out thru restaurant and bev segments as marketers look to ride consumers' excitement over colorful, unexpected experiments they've been touting on social media in recent years, often melding CSDs with dairy creamers. On packaged side, we now have what's apparently the first...
Read more...

Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 62
  • Issue Date: 03/31/2026