EXPO WEST: LifeAid Bev Finds Its FitAid Creatine & Hydrate Lines Are Resonating; Move to Nutrition Panel Also Is Opening Doors

Tho most established in segments like energy and focus, FitAid marketer LifeAid Beverage has been riding recent creatine wave that's seen females flocking to ingredient in seemingly record numbers even as it also builds out powdered FitAid Hydrate line as lower-salt alternative to booming LMNT brand.

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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 62
  • Issue Date: 03/31/2026