AB's Goose Island has overhauled its 312 Urban Wheat Ale, changing the packaging, lineup and incorporating a new tagline: "It's a Chicago Thing." While the cans are still a distinct yellow, the design is simpler and the tagline is prominently featured. No longer available in 15pks, it comes in 12pks...
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Goose Island 312 Gets New Packaging, Lineup Brand Identity: "It's a Chicago Thing"
Publishing Info
- Year: 2026
- Volume: 17
- Issue #: 31
- Issue Date: 03/31/2026
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