Starbucks, which wove music deeply into its coffeehouse experience during its national expansion phase, finally is making its debut as a Coachella sponsor. It will serve as coffee, tea and Refreshers sponsor across both weekends of fest, Apr 10-12 and 17-19. It will establish coffeehouse site where it will dispense...
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TIES: Starbucks Sets Inaugural Appearance at Coachella; Antetekounmpo Latest Athlete to Align with Prenetics' IM8; C4 Backs LA Lakers
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 64
- Issue Date: 04/02/2026
Newsletter
Beverage Business INSIGHTS