Supplement player Bucked Up, which has mainly been riding its energy line in RTD space, is launching 16-oz canned hydration entry called Drive Hydration that incorporates 50 mg caffeine, 5 key electrolytes and focus-enhancing nootropics. That was one focus of announcement today that also heralded advent of Bucked Up Refreshers,...
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NEW PRODUCTS: Bucked Up Kicks Off Drive Hydration Line Offering Light Lift, Solid Electrolyte Bill, Onosweet as Alt-Sweetener; Joins Refreshers as Key 2026 Innovation
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 66
- Issue Date: 04/06/2026
Newsletter
Beverage Business INSIGHTS