PepsiCo bailed out as lead sponsor of UK's Wireless music fest after controversial rapper Kanye West was named the headliner on all 3 nights. "Pepsi has decided to withdraw its sponsorship of Wireless Festival," to be held in London's Finsbury Park on Jul 10-12, a rep told CNN today. Rapper,...
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PepsiCo, Diageo Bail on Kanye-Led Wireless Music Fest in London
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 66
- Issue Date: 04/06/2026
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Beverage Business INSIGHTS