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Who says it's too hard to grow volume these days? The energy drink and coconut water segments continued to grow volume double-digits for 4 wks thru Mar 21, per NielsenIQ data reported by Goldman Sachs. Coca-Cola didn't do too badly either with its zero-sugar CSDs. Avg prices grew in majority of bev segments but were flat in waters, down slightly in sports drinks while off 2.5% in liquid coffee segment whose malaise continues. KO & Olipop Lead CSD Gains CSD volume declined 1.4% with a 4.7% avg price increase for 4 wks. KO's low/no-calorie volume grew a solid 8.7% along with a 6% avg price gain last 4 wks. PepsiCo CSD volume took a 8.5% hit while its avg price increase rose higher to +5.4% for 4 wks. PEP's low/no volume down 1.5% but avg price up 4.9% for 4 wks. PEP's regular CSD volume sank 12% for 4 wks. Keurig Dr Pepper CSD volume down 2.8% with a 3.2% avg price increase last wks. KDP's low/no volume up 3.7% along with a 3.3% avg price gain for 4 wks. Private-label CSD volume gain decelerated a bit to +2.2% with a 1.2% avg price increase last 4 wks. Olipop volume up 22.3% with assist from a 5.8% avg price decrease for 4 wks. National Beverage's Faygo volume slipped 5% with a 3.1% avg price gain last 4 wks. Zevia volume up 12.8% (up from +6.6% for 12 wks) on a slight (-0.3%) price drop for 4 wks.Monster, Celsius, KDP Drive Energy's Double-Digit Growth Energy drink volume up 10.2% along with a 1.8% avg price increase last 4 wks. Monster Energy (excluding Bang) up 3.5% (+4.7% for 12 wks) with a 5.8% avg price increase for 4 wks. Volume gainers in MNST portfolio include: Original Monster up 4.2%, Ultra up 10.8%, Zero Sugar +60.7%, Juice Monster +48.2%. Bang Energy volume dropped 18.3% (-15% for 12 wks) with a 6.5% avg price hike for 4 wks. Red Bull volume gained 6% with a small (-0.4%) avg price decrease for 4 wks. Original Red Bull volume dipped 1.8% while its Summer (+191%) and Winter (+1,103%) posted huge volume gains last 4 wks. Celsius Holdings (including Alani Nu) volume up 23.6% (+25.5% for 12 wks) along with a 4.3% avg price gain for 4 wks. Alani Nu volume up 90% (+97% for 12 wks) with a 2.6% avg price increase last 4 wks. CELH $$ sales at $4.57 bil over 52 wks. Keurig Dr Pepper (Ghost) volume grew 24.7% with a 3.2% avg price increase for 4 wks. KDP $$ sales at $796.6 mil over 52 wks; recall, a few years ago it had essentially no game in energy. KDP-aligned Nutrabolt (C4) volume up 8% (+11.2% for 12 wks) but with a 12.7% avg price cut for 4 wks. C4 $$ sales at $746.3 mil over 52 wks. 5-Hour Energy shot volume dropped 11.8% with a 4.7% avg price gain for 4 wks. 5-Hour $$ sales at $604.1 mil over 52 wks. Campbell Soup (V8 energy line) volume down 4.6% but with a 6.7% avg price increase last 4 wks. PepsiCo (not including CELH) energy portfolio volume fell 10.5% with a 0.6% avg price decrease for 4 wks.Sports On Rise Again Sports drink volume grew 8.2% (+5.2% for 12 wks) with a 0.4% avg price dip last 4 wks. PEP (Gatorade) volume shot up 12.2% (+6.4% for 12 wks) with a 3.3% avg price cut for 4 wks. KO (Powerade, Body Armor) volume up 2.7% (+4.6% for 4 wks) along with a 4.3% avg price gain last 4 wks. KDP-aligned Electrolit volume grew 35.5% along with a 3.8% avg price increase for 4 wks. One-time juggernaut Prime dropped 56.6% with a 1.1% avg price gain for 4 wks. Electrolit $$ sales at $688.5 mil while Prime at $194.3 mil over 52 wks.Danone Growing Double-Digits to Lead Water Gainers Bottled water volume up 4.1% (matching 12-wk gain pace) on flat pricing for 4 wks. Private-label volume up 6.7% (+5.8% for 12 wks) with a modest (-0.4%) avg price decrease last 4 wks. Primo Brands volume up 4.2% (+4.8% for 12 wks) with flat pricing for 4 wks. Coca-Cola water volume up 9.4% (+14% for 12 wks) with a 1.9% avg price decrease last 4 wks. PepsiCo water volume dropped 17.3% but with a hefty 11% avg price jump for 4 wks. Nestle volume gained 3.1% with a 1.1% avg price drop last 4 wks. The Wonderful Co (Fiji) volume up 1.5% (+3.2% for 12 wks) with a 0.5% avg price decrease last 4 wks. Crystal Geyser volume off 0.7% but its avg price grew 4% for 4 wks. Keurig Dr Pepper (Core, Evian) volume fell 5.6% with a 1.3% avg price gain last 4 wks. Danone North America volume up 14.2% (+10.8% for 12 wks) along with a 4.9% avg price increase last 4 wks. Niagara volume up 2.3% while avg price dipped 1.6% for 4 wks. Hint Water volume held even for 4 wks but with a 3.1% avg price drop. Supplying Demand (Liquid Death) volume sank 23.3% (matching 12-wk decline) with a 5.5% avg price increase last 4 wks.Nestle, Spindrift, Waterloo Lead Sparkling Segment Sparkling flavored water volume off 0.3% but with a 6.1% avg price gain last 4 wks. Category leader, Talking Rain's Sparkling Ice, suffered volume drop of 12.6% as its avg price increase hit +14% for 4 wks. Nestle Holdings volume increased 8.7% along with an 8.4% avg price increase last 4 wks. National Beverage's LaCroix volume edged up 0.7% (-6.3% for 12 wks) on a 3.5% avg price gain for 4 wks. Coca-Cola volume dropped 27% (-5.1% for 12 wks) that could not be offset but its 7% avg price hike last 4 wks. Polar volume rose 2.3% along with a 4.2% avg price increase for 4 wks. PepsiCo volume grew 7.4% but with a 4.9% avg price cut last 4 wks. Spindrift volume up 15.4% along with a 5.1% avg price gain for 4 wks. Waterloo volume increased 9.7% along with a 6.5% avg price gain last 4 wks. Liquid Death's sparkling version volume declined 3.7% (+0.6% for 12 wks) on a 4.4% avg price gain for 4 wks.Big Price Drop Lifts Danone; Black Rifle on Target Liquid coffee volume grew 1.4% but avg price declined 2.5% last 4 wks. PEP & Starbucks' North American Coffee Partnership volume edged up just 0.8% with a 3% avg price drop for 4 wks. Danone (Stok) volume shot up to a 49.4% jump for 4 wks but that came with assist from a 29.4% avg price slash. Coca-Cola coffee volume dropped 26.5% as its avg price increase hit +10.8% for 4 wks. Black Rifle volume jumped 22% despite a hefty 16.4% avg price hike last 4 wks. With $142.4 mil in $$ sales over 52 wks, Black Rifle is only $900K behind KO in this category as the latter co rethinks its coffee strategy. Califia Farms volume down 2.6% (down from +7.5% for 12 wks) with a 0.4% avg price increase for 4 wks. Kitu Life Super Coffee volume fell 17% even with an 8.7% avg price cut last 4 wks as it revamps portfolio.Lots of Gainers in Coconut Waters Coconut water continued to look like a very healthy category with multiple players enjoying gains. Volume grew a solid 19.7% despite a 7% avg price increase last 4 wks. Vita Coco volume increased 19.5% along with a 9.5% avg price gain for 4 wks. Harmless Harvest volume up 17.7% with a 6.6% avg price hike last 4 wks. Goya Foods was the lone blip: volume off 2% with a 3.1% avg price cut for 4 wks. C2O Pure Coconut Water, from same co that owns Jarritos, enjoyed 45.4% volume surge on a 2.7% avg price gain last 4 wks. Private-label volume up 36.4% collectively with an avg price dip of 1.3% for 4 wks.

SCANNER TRENDS:Big Volume Gains for Energy, Coconut Water & Sports Drinks; Weaker Pricing in Coffee, Sports & Bottled Waters

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