Playing catchup on rivals like Dutch Bros, Starbucks went live with in-store energy program yesterday, augmenting its mildly caffeinated Refreshers line with more intensively energizing Energy Refreshers available in same flavor lineup. For new line, so-called Tall size (the smallest available) ups the caffeine from 25 mg to 100 mg....
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Starbucks Energy Refreshers Go Live in Shops, Intensifying Caffeine Lift
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 68
- Issue Date: 04/08/2026
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Beverage Business INSIGHTS