Beer (+6%), wine (+9%) and spirits (+10%) were all up big in an inflated week of scans thru Apr 5, Easter Sunday, per Circana multi-outlet + convenience data. Since Easter was later last yr (Apr 20, 2025), Circana bev alc veep Scott Scanlon advised to look at the report on...
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Easter Comps Throw Off Apr Scans Cadence; 17 of Top 50 Fams Still Down in Inflated Wk
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 82
- Issue Date: 04/13/2026
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INSIGHTS Express