Digging deeper into depletions data from yesterday's Fintech webinar, some Q1 trends clearly stand out. After trailing Mich Ultra for virtually all of 2025, Modelo moved into the #1 spot by $$ sales-to-retailers for combined on-prem and off-prem share within Fintech's Q1 2026 numbers. On-prem is another story tho, as...
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Fintech Follow-Up: Modelo Passes Ultra Combined On- and Off-Prem $$ Share, But On-Prem Lead Grows Across the Board; Smaller Brands Rapidly Losing Share
Publishing Info
- Year: 2025
- Volume: 28
- Issue #: 86
- Issue Date: 04/17/2026
Newsletter
INSIGHTS Express