Refreshed Victoria Campaign Launching Mon; Brand's Gen Z Share of Spend is ~3x Beer Category's

After another year of double-digit depletions growth to 8.8 mil cases last year, the youngest-skewing brand in Constellation's portfolio is running back its "Tu Victoria Esta Aqui" campaign with a cultural twist in 2026, set to go live on Mon.

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Publishing Info

  • Year: 2025
  • Volume: 28
  • Issue #: 86
  • Issue Date: 04/17/2026