BG EXPO: LMNT Splashes into NY for Late-May Launch; Red Bull & C4 Vet Olkiewicz Joins Team

Salt-intensive hydration brand LMNT has been among flock of powder platforms that have ignited to tune of hundreds of millions in sales via ecomm with barely a hint of retail in the mix. Now, a year into its experiment with canned version that has cracked Target chain nationally, Bozeman, Mont-based...
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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 75
  • Issue Date: 04/17/2026