Heineken signed a multiyear partnership with tennis icon Serena Williams as its new global ambassador for Heineken 0.0, co announced yesterday. To kick off partnership, an amusing spot titled "The Unexpected Double" shows Serena spending a day in Miami "surprising unsuspecting padel players" as they wait...
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TIES: Serena Williams Hits the Padel Court as 'Unexpected Double' Behind Heineken 0.0 + Smartwater/Devil Wears Prada, Mug Root Beer/George Kittle
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 78
- Issue Date: 04/22/2026
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